Our brand

Our new brand identity is ready; simple and recognizable. It presents who we are with clarity, warmth, and confidence.

Our bright yellow plays a defining role. It brings energy and optimism, acting as a warm spotlight that draws attention in a positive way. But even more importantly, it represents our intention to make a difference: in a world where many things can feel “blue,” our yellow aims to make them a little “greener” again.

Alongside this, the squirrel introduces a friendly and approachable personality. This little fellow symbolizes agility, curiosity, and connection. Its presence makes the brand feel relatable and alive, giving a face to the values we stand for and the experience we want to offer.

Together, the bright yellow and the friendly squirrel form a unified brand identity that is easy to recognize, easy to connect with, and ready to support our growth.